Issued American writer, James Patterson, a book differs from others as the first book in the world, "destroys himself" at the end of a specific period of time, along the lines of some of the instant messaging applications, such as "Snape Chat" SnapChat.
Said Patterson, known largely novels that revolve around the imaginary psychology "publication, in my opinion, needs to compete with everything else in the world - movies, TV, etc. brother."
So the Patterson in partnership with creative agency "Mother" Mother to come up with this unique marketing trick the last of its kind for the book, which was titled, "Private Vegas" Private Vegas.
Will receive the first thousand reader the chance to download a free digital copy of the new book disappear after 24 hours of the start of the reading, as a copy of the book is available for $ 294 038 include a private trip and eating five meals with Patterson.
The book comes "self-destruction" with a countdown clock in the upper part of the screen to start counting when the user begins to read. It is designed to create an exciting reading experience, which also allows readers to follow and "steal some time" from other readers.
It is expected that Patterson publish a paper copy of his new novel, "Private Vegas" in the January / Jan. 26.
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